{"id":1092,"date":"2023-01-10T19:29:59","date_gmt":"2023-01-10T19:29:59","guid":{"rendered":"https:\/\/www.ffxoffice.com.br\/?p=1092"},"modified":"2023-01-11T16:51:04","modified_gmt":"2023-01-11T16:51:04","slug":"market-entry-strategy-ffx-office","status":"publish","type":"post","link":"https:\/\/www.ffxoffice.com.br\/en\/market-entry-strategy-ffx-office\/","title":{"rendered":"Market Entry Strategy: o que \u00e9 e como essa ferramenta de an\u00e1lise pode auxiliar novas empresas?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1093\" src=\"http:\/\/www.ffxoffice.com.br\/wp-content\/uploads\/2023\/01\/MARKET-ENTRY-FFX-OFFICE.png\" alt=\"\" width=\"800\" height=\"400\" srcset=\"https:\/\/www.ffxoffice.com.br\/wp-content\/uploads\/2023\/01\/MARKET-ENTRY-FFX-OFFICE.png 800w, https:\/\/www.ffxoffice.com.br\/wp-content\/uploads\/2023\/01\/MARKET-ENTRY-FFX-OFFICE-768x384.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><b><\/b><\/p>\n<p><b>Como garantir uma entrada estrat\u00e9gica no mercado? Market Entry pode ser extremamente \u00fatil<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Iniciar uma nova opera\u00e7\u00e3o no mercado \u00e9 uma tarefa que exige um planejamento estrat\u00e9gico e cuidadoso. A seguir, te ensinaremos os principais pontos que devem ser estruturados antes de iniciar uma nova opera\u00e7\u00e3o no mercado.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c9 importante ter em mente 3 grandes quest\u00f5es que precisam ser respondidas:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1- <\/span>Devo entrar nesse mercado<\/p>\n<p>2- Tenho os recursos necess\u00e1rios?<\/p>\n<p>3- Como realizar a entrada?<\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>Como saber quando devo ou n\u00e3o entrar em um mercado atrav\u00e9s da an\u00e1lise de market entry?\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Existe uma metodologia poderosa e elegante que a FFX utiliza. Existem 4 etapas na an\u00e1lise de estrat\u00e9gia em market entry:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>1- Proposta de valor e an\u00e1lise de demanda<\/b><span style=\"font-weight: 400;\"> &#8211; Essa etapa consiste na defini\u00e7\u00e3o da proposta de valor e modelo de receita do neg\u00f3cio, avaliando a entrega de valor pretendido por segmenta\u00e7\u00e3o de cliente.<\/span><\/p>\n<p><b>2- Mercado acess\u00edvel e crescimento<\/b><span style=\"font-weight: 400;\"> &#8211; Nesse ponto, \u00e9 identificado e quantificado o mercado pretendido, bem como explicitado os principais drivers do mercado, para finalmente ser avaliado o hist\u00f3rico e proje\u00e7\u00f5es de crescimento.<\/span><\/p>\n<p><b>3- Posicionamento no mercado e an\u00e1lise competitiva<\/b><span style=\"font-weight: 400;\"> &#8211; \u00c9 feito o levantamento relativo aos crit\u00e9rios de posicionamento do neg\u00f3cio, bem como uma avalia\u00e7\u00e3o criteriosa das poss\u00edveis amea\u00e7as e barreiras no cen\u00e1rio competitivo.<\/span><\/p>\n<p><b>4- Avalia\u00e7\u00e3o do plano de neg\u00f3cios <\/b><span style=\"font-weight: 400;\">&#8211; An\u00e1lise da viabilidade do plano de gest\u00e3o e das principais fragilidades.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/api.whatsapp.com\/message\/XZ2WHUHMKI7PO1?autoload=1&amp;app_absent=0\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-1101 size-full\" title=\"market entry ffx office\" src=\"http:\/\/www.ffxoffice.com.br\/wp-content\/uploads\/2023\/01\/ASSESSORIA-EM-MARKET-ENTRY-FFX-OFFICE.png\" alt=\"\" width=\"800\" height=\"200\" srcset=\"https:\/\/www.ffxoffice.com.br\/wp-content\/uploads\/2023\/01\/ASSESSORIA-EM-MARKET-ENTRY-FFX-OFFICE.png 800w, https:\/\/www.ffxoffice.com.br\/wp-content\/uploads\/2023\/01\/ASSESSORIA-EM-MARKET-ENTRY-FFX-OFFICE-768x192.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>Quais s\u00e3o os recursos necess\u00e1rios para uma boa entrada estrat\u00e9gica de mercado? <\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nesse ponto, \u00e9 discutido e reportado 2 crit\u00e9rios: an\u00e1lise financeira e estrutura da empresa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Com rela\u00e7\u00e3o \u00e0 an\u00e1lise financeira, \u00e9 identificado os recursos necess\u00e1rios para a opera\u00e7\u00e3o n\u00e3o apenas se manter em funcionamento, mas tamb\u00e9m para sustentar um crescimento de longo prazo e atingir seu potencial m\u00e1ximo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por outro lado, a estrutura da empresa \u00e9 composta pelos setores necess\u00e1rios e recursos humanos associados a cada setor.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Como avaliar e realizar um market entry?\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Aqui tratamos de aspectos t\u00e1ticos, primeiro identificando quais s\u00e3o as obriga\u00e7\u00f5es legais da opera\u00e7\u00e3o e quais institui\u00e7\u00f5es governamentais estar\u00e3o envolvidas. Feito isso, para todo o plano \u00e9 estabelecido quais s\u00e3o os prazos de cada etapa de implementa\u00e7\u00e3o, qual ser\u00e1 o m\u00e9todo de execu\u00e7\u00e3o adotado e por fim, quem s\u00e3o os respons\u00e1veis pelo bom andamento de cada fase, garantindo uma execu\u00e7\u00e3o eficiente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ficou com alguma d\u00favida? O time da FFX ter\u00e1 um prazer imenso em te ouvir.<\/span><\/p>\n<p>No<a href=\"https:\/\/www.ffxoffice.com.br\/en\/blog\/\"><b>\u00a0blog da FFX<\/b><\/a>\u00a0voc\u00ea encontra diversos conte\u00fados qualificados escritos por nossos consultores.<\/p>\n<p>&nbsp;<\/p>\n<p>Confira nosso artigo sobre <strong><a href=\"https:\/\/www.ffxoffice.com.br\/en\/fintechs-no-brasil-ecossistema-e-regulamentacao-ffx-office\/\">Fintechs<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https:\/\/www.ffxoffice.com.br\/market-entry-strategy-ffx-office\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-903\" src=\"https:\/\/www.ffxoffice.com.br\/wp-content\/uploads\/2022\/09\/49408.png\" alt=\"COMPARTILHAR NO LINKEDIN\" width=\"24\" height=\"24\" \/><\/a>\u00a0\u00a0<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.ffxoffice.com.br\/market-entry-strategy-ffx-office\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-910\" src=\"https:\/\/www.ffxoffice.com.br\/wp-content\/uploads\/2022\/09\/facebookblacksocialbuttoncircle_79771.png\" alt=\"\" width=\"24\" height=\"24\" \/><\/a>\u00a0\u00a0<a href=\"https:\/\/api.whatsapp.com\/send?text=https:\/\/www.ffxoffice.com.br\/market-entry-strategy-ffx-office\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-906\" src=\"https:\/\/www.ffxoffice.com.br\/wp-content\/uploads\/2022\/09\/whatsapp_black_logo_icon_147050.png\" alt=\"\" width=\"24\" height=\"24\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Iniciar uma nova opera\u00e7\u00e3o no mercado \u00e9 uma tarefa que exige um planejamento estrat\u00e9gico e cuidadoso. O market entry \u00e9 uma ferramenta essencial e altamentesignificativa na abertura de novas empresas. <\/p>\n<p>\u00a0<\/p>","protected":false},"author":1,"featured_media":1093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[44],"tags":[79],"class_list":["post-1092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-banner","tag-market-entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Market Entry Strategy: o que \u00e9 e como essa ferramenta de an\u00e1lise pode auxiliar novas empresas? - FFX Office<\/title>\n<meta name=\"description\" content=\"Iniciar uma nova opera\u00e7\u00e3o no mercado \u00e9 uma tarefa que exige um planejamento estrat\u00e9gico e cuidadoso. 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